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Nike China Liu Xiang is also due to the success of planning a series of activities have been widely acclaimed industry. Success Nike is: do not sell shoes, only marketing emotion. minimum sponsorship of sporting events Since Liu Xiang won at the Athens Olympics, has become the object of pursuit of numerous companies competing, but this time Nike employee and Liu Xiang fraternizing drink and a laugh, because Nike early in 2002, when Liu Xiang still freezing on the media and he signed. at the Athens Olympics, the Chinese delegation of 32 gold medals in 12 Nike-sponsored, including kayaking, tennis and other ground-breaking projects. Why Nike insight into opportunities? Nike's experience is that sports marketing is not a one-time sponsor, but also to be steady and constant innovation. corporate sponsored events often have to spend huge amounts of money. Li Ning, Shanghai GM, GM (China), the farmer Springs, JLF, Qingdao Red Collar Dress as a partner in the Olympic Games, the Chinese Olympic Committee each company shall pay worth 10 million yuan in cash and goods, of which no less cash to 90%. In contrast, very few Nike sponsorship of sports events, but it's brand exposure but never less than others. at the 1996 Atlanta Olympics, 12 paid $ 46.5 million of the company was named the official sponsors, including Adidas, Nike did not. At this time Nike has quietly bought up all the prominent position of Atlanta billboards advertise. According to executives at Nike had introduced work during the Olympic Games, Nike sponsored the national diving team swimwear, in fact, Nike does not produce swimwear, but to this end the temporary bought a factory. Indeed, sponsored by the Li Ning Company is also receiving awards won on the championship podium the eye, but many of the media confused the picture freeze beautiful moments in the athletes jumped into the water from the air, no doubt Nike prevailed. mention brand exposure, people deeper impression is Liu Xiang. In his gold medal the next day, the third day, the major media constantly replayed moment Liu Xiang, gold medal, and his feet magic of Nike shoes is carefully prepared. Nike brand exposure just a small part of all the work to maintain long-term contact with the athletes is much more important. athletes perfect planning case Nike public relations manager Li Yuan Wen original work at Nike headquarters, according to her, 16 buildings are the headquarters of the world's top athletes named. Office lobby displays photos of famous sports stars and trophies; each building on the promenade connecting walls hung with copper statue States Nike signed Players and Biography ...... "tour, visitors feel the pride of these sports is part of their life You will often see the stars move around in the office, they dine in the same restaurant with employees;.. the same gym, like family no staff asked them to autograph, "she said. Employees Nike sports marketing department to run ar air jordan 11 space jam for sale ound all day in a variety of training ground, can not wait to live together with the athletes. It is also able to identify what Nike excellence of the important reasons. In late May 2004, Nike put Michael? Johnson go to China, then Johnson Liu Xiang feeling in good shape, so Nike boldly develop programs based on this fact. The whole event from June to begin planning to begin in late July to promote, the Chinese team to Athens 10 days ago, began to introduce advertising. In addition to advertising, Nike also designed in Sina News Liu Xiang, Liu Xiang, gold medal after 30 million people go browsing Liu Xiang's every move. While other companies are planning to make endorsements when Liu Xiang, Nike has been the first time provide a comprehensive understanding of the national audience, Liu Xiang's platform. Nike Pan Jianhua, director of the Greater China market, said this is just the opening and Liu Xiang relations. "Our long-term goal is to be able to represent Nike in 2008, Liu conveyed a voice. We are planning four years, which occur when Liu Xiang, he is not professional players, professional players can lay the league a few months. Nike must use appropriate point in time make him appear, and each occurrence has a different story. " classic Nike athletes closely when said Jordan, from 1985 and has already signed more than 20 years, 2005 Nike also go to China for the Jordan High School League champions award. In fact, many companies are also sponsoring Jordan, and consumers are very natural to think of Michael Jordan and Nike together. Pan Jianhua said that the work at Nike 10 years there is an important experience, sports business takes time. "Sport is the emotional nature of business, is that people's excitement, excitement, sadness and joy, and cultivate emotions like love, like, need to accumulate many domestic sponsorship is short-term, but this effect is almost zero, because consumers are very forgetful. If the company selected image associated with their motion, should serve as a long-term investment. "Like the company is now doing" celebrity training hall ", please world each year to China to teach the former Olympic champion, China's athletes guidance, not only a technical level, but also the level of competition mental preparation. Such a company is to maximize the use of existing resources. connotation five seconds outside of a girl in the school cafeteria to buy a piece of cake, she did throw the discus of action in the hands of the plate and threw it out, and then bite the one left in the hands of the cake. This is five seconds Nike ad campaign "at any time" in a segment, the advertising costs are very low, the concept you want to convey is: sports has been integrated into your life. What five seconds ad mean? General business tend to do their own image ad, shouted a slogan or even repeated three times, and Nike has a story. brand manager of Nike's Xu Ying in the company for three years. When it comes to brand strategy, she has been stressed that Nike is in creating and leading a culture. Xu Ying said that a few years ago no shoes Chinese culture. China is a big country clothing, it has always been a pair of shoes with a wide variety of clothes. The secret of Nike shoes to create a culture is to choose the right people to do the right thing. There were a number of children returning from abroad and ordinary people like to do some different things. Nike contact with them, to give them the performance in China. Nike shoes promote culture Another tip is to take full advantage of the power Cheap air jordans for sale , there is a shoetalk (I'm crazy shoes) Forums Sina, users can tell the above story shoes, any brand of shoes can be discussed. consumer acceptance of the culture, to accept your brand fundamentally. Like the US or the UK football NBA has moved far beyond the scope of events, a campaign has become the country's carnival activities. "NBA is a very systematic system, the entertainment, competition, factors stars any one industry contained perfect presentation in front of you." Pan Jianhua said. National High School League Nike in China has been held for several years. Last year, Nike launched the "Alliance concept" and proposed to do YouthCulture (youth culture). Xu Ying said: "There is only one basketball championship, but there are many in YouthCulture can dunk champion may be the best, the best comic strip can also be the most dazzling cheerleader ...... We started construction of the platform. Upon completion, we decided to start the promotion of culture. Only those who have the ability to influence culture to popular. We launched 'Warriors Union' last year, you want to tell the children not only need to have their own style, but also need to have an alliance behind you to help you cheer, you write articles, painting posters Shijiazhuang have a player has organized more than 1,000 people, the Internet got 5000 votes. Only a cultural identity, will have a very big effect. " Nike employees say they at the streets of Beijing to interview the children, they say, Nike really understand them. Nike affecting the children in their very early age was deeply lay imprint brand that affect their lives.The Nike LeBron 11 Low ??Laser Crimson?? will officially launch on April 26th, 2014. Featuring a Light Base Grey upper with Laser Crimson accents on the Nike Flywire, Swoosh, outsole, lining and heel counter that will be available at select retailers like Nike.com. Advertisment Nike LeBron 11 Low Light Base Grey/Laser Crimson-Base Grey 642849-001 April 26, 2014 $170 Source: NikeStay up to date on all the Sneaker Release Dates 2017 you need to make sure you never miss another release from your favorite sneaker brands. This page is updated regularly so keep it locked right here for all Sneaker Release Dates and be sure to bookmark and share this page with your friends so they can keep updated as well. Sneaker release dates for Nike, foamposite, adidas, yeezy, NMD, ultra boost, Anta, Way of Way, Asics, Puma, New Balance, plus more. View Air Jordan Release Dates. 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Color: Dark Stucco/White-Black Style Code: 917593-001 Release Date: Holiday 2017 Price: $130 Thanks for visiting our real air jordans online shop and you can easliy offer wide rang regarding jordan shoes with a variety of of color and pattern in stock, especially your retroed styles. Today you??ll find got some new introduction of retro shoes that happen to be currently hot selling sneakers when using the most anticipated new design. In the event you wander quite a lot and can expertise numerous "shin splints" in this case give the Nike Surroundings Utmost Turbulence sixteen a attempt for almost any couple of weeks. The hefty cushioning permits a great deal of walkers the capability to rid automatically with the agonizing shin splints. Air Jordan VII is usually an many black version in addition to uses your reverse obstructing of leather with suede products. So the apperance will look different look from the frequent ones. That the demands of snobbish country air move yeezy club has best you dress up as a result of bump on the fairway when using the peak of the silhouette response golf styles of the bottom. Jordan footwear come to become progressively far more well-known. People also must look in to the actual NAJ, when compared with added brand, due to the fact compared with a person within the shoes over the firm of top quality is likely to be unmatched from the industry various companies can enjoy, the actual NAJ production of excellent of authentic jordans 7 shoes. Jordan VII Own Perfect Construction On Design" /〉 This blog is fromDiemme Roccia camouflage colors are now on sale at 2013-12-08 23:46:33 Italy snow boot brand Diemme has always maintained the functionality of boots, while still paying attention to the sense of modeling shoes, and riding this year's "camouflage" boom, Diemme naturally won't let go of this trend of dongfeng. This time, it's the most Diemme as the sign of Roccia is the blueprint of the high cost of the leather material to create a shoe body, and into the army camouflage pattern, and the collar of the shoe thicken also provides comfort; details, black lace and waxing heel Italy three small mark the flag is also injected into the many bright spots for shoes. It is reported that this Diemme Roccia "camouflage" color has been sold in the designated stores. adidas Tubular Doom PK since the launch on the popular shoe fans from Primeknit material also makes the upper pattern more diverse, this time, adidas for the launch of the Cozy Heathered color shoes, shoes with color Primeknit to create black uppers, collocation bandage and lacing system own shoes, and finally to the great white the bottom end concise. At present, the shoes have been on shelves, the price is $160, interested friends may wish to act as soon as possible.Jordan Spizike iD new burst crack material options 2013-12-08 22:38:20 Jordan Spizike iD every month to our surprise, though, is a pair of hybrid shoes, but this does not affect Jordan Spizike popularity , and in addition to the previous burst crack embellishment, this season is the Nike iD shoe burst crack open option, the official provided us with three black and white charcoal gray color of the physical map. They will be on-line in October 23, like a friend you can customize your own pair of yours Jordan Spizike. shoes enthusiasts are familiar with the adidas hardcore collectors and brand consultant Gary aspden, recently for the brand planning the new adidas Originalsx SPEZIAL signed a series of, the exhibition of the same name as the brand last year, held in London a continuation. In addition to the clothing introduced earlier in the series, the series re launched a variety of SPEZIAL series shoes, the design with retro flavor materials, re interpretation of the classic shape of the contour, and retained the original aesthetic concept based, for the user to bring new wearing feeling. The series will be in October 25th, such as landing END. designated retailers, interested friends may wish to pay more attention to. source: HBThere is definitely a brand that everyone in contact, that is, converse, recently it has created called "Animal" do not note series for its Auckland Racer's shoes. Shoes are dazzling color leopard print, the sole is pure white, in stark contrast, is very suitable for summer wear. The series will begin selling in May 31, like a friend to pay more attention.& nbsp; & nbsp; & nbsp; According to reports, the National Asian community protests by San Francisco artists Mackie-designed adidas limited edition sneakers Yi-HufSneaker, because they were considered too demonize Asian America, Adidas announced the global Stop Buy this limited edition sneakers. Reporters from Adidas Chinese company Shanghai Office was informed, this limited edition sneakers no sales in China. & Nbsp; & nbsp; & nbsp; & nbsp; Most of the shoes are sold & nbsp; & nbsp; & nbsp; & nbsp; According to reports, the Adidas company issued a statement this week, the face hole graphic design, not maliciously vilify Asian; designer also said that the idea was there on behalf of his own style, so do not think the design contain any ethnic discrimination. & nbsp; & nbsp; & nbsp; Adidas expressed misunderstanding expressed regret, but still support the designers and their ideas, and finally based on the core values ??of the company's brand of multiculturalism and respect in response to public discussion, to make stop selling decisions. But now this limited edition sneakers and large have been sold. The company is the global estimate for each retailer, now how many unsold shoes section. & nbsp; & nbsp; this shoe on April 1 officially available worldwide, 1,000 pairs of limited edition, priced at $ 250. Half of Asian descent, the artist with the San Francisco apparel suppliers McKee HUF cooperation in the shoe surface design painted a squint, toothy, watermelon hairstyle Asian male faces. After officially on sale, the nation's Asian American and civil rights groups rallied around the issue of protest voice in Internet and other media. & Nbsp; & nbsp; & nbsp; & nbsp; which no selling Chinese shoes & nbsp; & nbsp; & nbsp; Adidas Chinese company Shanghai Office Market who said she did not know the news, this limited edition sneakers no sales in China, and therefore unable to comment on the Chinese side. & nbsp; & nbsp; & nbsp; from a reporter in Guangzhou, Adidas OEM business person in charge at that, although Adidas shoes are global sourcing, production plants in the world, but this shoe is not in China and development and production in Indonesia. She said the high cost of development and sale of a shoe, Adidas will not take such a big risk subjective deliberately vilify Asians.NEIGHBORHOOD and visvim introduced slippers CHRISTO is classic Street products, and now the style of sports sandals invade the tide trend. Teva x NEIGHBORHOOD for the first time cooperation, to cater to today's pop, and back to the black and white collocation classic colors, using Teva Terra-Float Universal 2 shoes for the prototype design, EVA and special materials in rubber mixing at the bottom of the Float-Lite brings a more comfortable and more fit feet. In June 3, 2017, the NEIGHBORHOOD HARAJUKU was first sold at a price of 16000 yen. The Air Jordan 12 ??Flu Game?? is another Air Jordan 12 colorway that will be releasing in 2016, along side the Air Jordan 12 ??French Blue?? and other Retro/OG Air Jordan 12 colorways. Advertisment One of the more iconic Air Jordan 12 releases is the ??Flu Game?? edition, which was worn by Michael Jordan during Game 5 of the 1997 NBA Finals against the Utah Jazz. His Airness put up 38-points all while suffering a flu-like symptoms. The Air Jordan 12 ??Flu Game?? was originally released back in 1997, then later retro??d in 2003, followed by another re-release in 2009. However, the 2009 pair didn??t meet ??OG?? standards as they were built with a nubuck upper that included detailing on the heel as a nod to the year and points Michael Jordan scored that day. Now they??re finally set to return as a remastered version for 2016 and will release just like they did when they were OGs. The shoe features a full Black-based upper with Varsity Red accents throughout. Air Jordan 12 Flu Game 2016 Release Date Check out the additional images below and look for the Air Jordan 12 ??Flu Game?? to make its retro debut on May 28th, 2016 at select Jordan Brand retail stores. The retail price tag is set at $190 USD. Air Jordan 12 ??Flu Game?? Black/Varsity Red 130690-002 May 28, 2016 $190 RELATED: Air Jordan Release Dates UPDATE: Check out these exclusive detailed on-feet images of the highly anticipated Air Jordan 12 ??Flu Game?? that retros tomorrow, May 28th. Images courtesy of @LapstoneandHammer. UPDATE: Finish Line will be one of many retailers carrying the Air Jordan 12 ??Flu Game?? release that debuts on May 28th. Check out the latest images below. UPDATE: Get a detailed look at the remastered ??Flu Game?? Air Jordan 12s. UPDATE: More detailed images via @us11hustla of the highly anticipated Air Jordan 12 ??Flu Game?? that retros on May 28th. UPDATE: Check out the latest beauty shots of the Air Jordan 12 Retro ??Flu Game?? below. UPDATE: Here is a detailed look at the remastered 2016 Air Jordan 12 ??Flu Game?? that will be debuting on May 28th. UPDATE: We now have a first look at the men??s Air Jordan 12 Retro ??Flu Game?? release that is set to debut on May 28th. Stay tuned for detailed images coming soon. UPDATE: Here is a first look in kids sizes via @realchickenwop of the ??Flu Game?? Air Jordan 12, along side two other upcoming Air Jordan 12 releases for 2016. Keep it locked for more info. (Below are not the 2016 images)


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